Restore Empower Create

Entoto Beth Artisan is a FAIR TRADE Ethiopian social business dedicated to restoring the HIV/AIDS infected community on Entoto Mountain by providing fair-wage employment to over one hundred women.

Entoto Beth Artisans & Fair Trade

Fair trade has become so much more than a commerce model: it’s now a social movement in its own right, as a growing number of people choose products characterized by a commitment to improving conditions for vulnerable producers around the world.

Entoto Beth Artisans is proud to be part of this movement. Incorporating the principles of fair trade into the very core of our operations from day one is more like a happy accident, rather than astrategic decision.

At the outset, we wanted to do right by the artisans. That has always been our main goal. As we formed our company in this mission, we soon saw that many of our guiding principles aligned erfectly with those of the fair trade movement.


In simple terms, it’s the belief that everyone should be fairly compensated for the work they do.The fair trade movement has 10 guiding principles…

  • PRINCIPLE 1: Create opportunities for economically disadvantaged producers.
  • PRINCIPLE 2: Be transparent and accountable.
  • PRINCIPLE 3: Conduct fair trade practices.
  • PRINCIPLE 4: Pay a fair price.
  • PRINCIPLE 5: Guard against child labor and forced labor.
  • PRINCIPLE 6: Promote gender equality and non discrimination.
  • PRINCIPLE 7: Ensure good working conditions.
  • PRINCIPLE 8: Provide capacity building.
  • PRINCIPLE 9: Promote fair trade.
  • PRINCIPLE 10: Respect for the environment.

Create opportunities for economically
disadvantaged producers

This principle is truly the founding principle behind ENTOTO BETH ARTISANS - we wanted to create opportunities for artisans around the world by building a completely new system to connect them to the customers seeking their beautiful creations.

Most artisans in the developing world lack access to global markets, limiting their potential to expand their businesses and increase their financial stability. Even when artisans' products are sold in international markets, the involvement of multiple intermediaries lowers the amount of income that goes directly to the artisans.

Be transparent and accountable.

Entoto Beth Artisans simply couldn’t thrive without artisans maintaining their autonomy. We don’t “hire” them or give them quotas. We don’t dictate how they run their businesses, aside from requiring compliance with our Child Labor and Fair Labor policies. We believe that when artists are free to focus on their creativity, great things happen!

We save artisans the often challenging business of dealing with customs, international shipping, and delivery, but Entoto Beth Artisans artists couldn’t be more closely involved when it comes to their products and their compensation.



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